Trident Hotels Privacy Policy

We want you to be familiar with how we collect, use and disclose Information. This Privacy Policy describes the privacy practices of Trident Hotels (“Trident”, "we", "us and "our") in connection with the Information that we collect:

1. Through www.tridenthotels.com or www.tridentprivilege.com operated by us from which you are accessing this Privacy Policy
2. When you visit or stay as a guest at one of our properties, or through other offline modes of communication
3. Through the email messages we send you that link to this Privacy Policy and through your communications with us

We want our services to be safe and secure for our users. Uniform practices for collecting, using, disclosing, storing, retaining, disposing, accessing, transferring or otherwise processing such Information assists Trident to process Personal Information fairly and appropriately, disclosing it and/or transferring it only under appropriate circumstances. This Privacy Policy relates to our use of any Personal Information we collect from you for providing hospitality related services.

This Privacy Policy confirms how we use your Personal Information collected through www.tridenthotels.com, www.tridentprivilege.com  or provided to us by other means. We recommend you read this Privacy Policy before using www.tridenthotels.com, www.tridentprivilege.com or sharing your Personal Information with us. This Privacy Policy also relates to our use of Personal Information you provide to us by phone, SMS, email, in letters, in person, through representatives and other correspondence or means.

This policy will be updated subject to any changes in Information collection, activities performed or any applicable regulations. You are encouraged to review this Privacy Policy whenever you visit www.tridenthotels.com or www.tridentprivilege.com to make sure you understand how any Personal Information you provide will be used and retained.

The practices set forth in this Privacy Policy pertain to www.tridenthotels.com and www.tridentprivilege.com only. If you link to other web sites, please review their respective Privacy Policies, which may be very different.

This Site makes available Information relating to hotels and resorts owned or managed by EIH Limited, a company constituted under the laws of India and its subsidiaries, managed entities, affiliates and related parties ("Trident").

The purpose of this policy is to highlight the various obligations, best practices and tools that support compliance with data privacy regulations applicable to Trident in its role as data controller and data processor, as applicable (if any).

This Privacy Policy is applicable to:

1. Everyone who accesses and uses www.tridenthotels.com  or www.tridentprivilege.com including but not limited to external legal entities in any form or manner
2. Trident customers who visit or stay at one of our properties
3. Third Party Service Providers or their representatives

Trident Hotels collect, process and retain Information about you when you visit our websites www.tridenthotels.com  or  www.tridentprivilege.com, when you stay in one of our hotels or enjoy any other services provided by Trident Hotels. You provide us with Information, such as your name, email address, company Information, street address, telephone number and other contact and demographic Information when you make a reservation, purchase a gift card, become a member of our Trident Privilege programme, subscribe to the Trident Newsletter or obtain web exclusive rates on www.tridenthotels.com  or  www.tridentprivilege.com.

You may also provide your Personal Information in connection with emails or messages, logging complaints, promotional offers and when you use any of our services.

Personal Information may include, but is not limited to:

1. Your name and physical address, email addresses and telephone numbers
2. Behavioural or demographic attributes, when tied to Personalidentifiers
3. Credit card or debit card numbers
4. Social media account ID or user ID, profile photo and other data you make available publicly or to us from your social media accounts, public platforms or other sources
5. Other similar Information

If you submit anyone else’s Personal Information to us or to our service providers in connection with services (e.g. if you make a reservation for another individual), you represent and warrant that you have the authority to do so and permit us to use the Information in accordance with this Privacy Policy.

Any of the information we collect from you may be used in one of the following ways:

1. To develop, customise and improve services, we mayprocess your Personal Information, preferences, user characteristics, usage patterns and feedback. Refusing or withdrawing your consent for us to process your Personal Information for these purposes will have no significant impact upon your use of the service
2. For marketing purposes (including Trident Privilege and similar programmes) to inform you about events, promotions, products or serviceswe think will be of interest to you
3. For the provision of the website and other services according to our Terms of Service. To process and/or respond to your requests, submissions, queries, complaints and any transactions, and to provide you with Information or services requested. Refusing or withdrawing your consent for us to process your Personal Information for these purposes may require us to block or limit your access to the service. We reserve the right to act in accordance with the Agreement and/or the Terms of Use and/or statutory requirements
4. To process your Personal Information necessary for compliance with a legal obligation.In order to prevent or investigate actual or suspected fraud, hacking, infringement or other misconduct involving our services or website. Additionally, if we are required by law to disclose your Information to any government authority
5. To send periodic emails.The email address you provide will be used to share Information and updates pertaining to the services provided by Trident
6. To select content, improve quality and facilitate the use of other interface channels.Trident may use your Personal Information to help create and personalise content on our channels (including but not limited to our website, social media pages, promotional programmes and campaigns), facilitate your use of channels (e.g. navigation and login), avoid duplicate data entry, enhance security, improve quality, track campaign and survey responsiveness and evaluate page response rates
7. To obtain services from Third Party Services who handle Trident website management, Information technology and related infrastructures, marketing and campaign management, customer service, email delivery, auditing and other similar services. When Trident shares Personal Information with Third Party Service Providers, we contractually agree that they use your Personal Information and other Information only for the purpose of providing services to us and subject to the Terms consistent with this policy as well as mutual Non-Disclosure Agreements
8. In connection with Trident Privilege loyalty program to:

1. Send you Information regarding your account status and activities
2. Assess the benefits to which you are entitled
3. Administer Trident Privilege profiles, including transactions, correspondence details and points
4. Manage your choices regarding earning and redeeming points (e.g. strategic alliances with Trident partners), tracking your points and transaction activity

Through Trident Privilege, we may share your Personal Information with select Third Party Service Providers with whom we have confidentiality agreements.

Trident will collect adequate, relevant and necessary Personal Information and will process such Information fairly and lawfully for the purpose it is collected. The purpose of collection will be specified not later than at the time of data collection, or on each occasion of change of purpose.

The Information held by Trident on www.tridenthotels.com,  www.tridentprivilege.com  or collected by other means shall be checked and, from time to time, the Information requested upon registration or with respect to certain features or services may be changed.

Trident does not share, sell, rent or trade Personal Information collected through www.tridenthotels.com, www.tridentprivilege.com or Information provided when staying in one of our hotels or enjoying any of the other services provided by Trident Hotels with Third Parties for their sole promotional purposes or as otherwise outlined in this Privacy Policy. Trident Hotels may share Information with Third Party Service Providers contracted to provide services on our behalf for processing Personal Information, to conduct marketing campaigns and related services. These Third Party Service Providers may only use the Information we provide to them as instructed by Trident Hotels.

Trident may disclose your Personal Information as we believe to be necessary or appropriate:

1. Under applicable law, including laws outside your country of residence
2. To comply with legal process
3. To respond to requests from public and government authorities, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes
4. To enforce our Terms and Conditions and
5. To allow us to pursue available remedies or limit the damages that we may sustain

Additionally, in the event of a reorganisation, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), we may transfer the Personal Information we have collected to the relevant Third Party.

We may share Information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when:

1. Permitted or required by law, or
2. Trying to protect against or prevent actual or potential fraud or unauthorised transactions, or
3. Investigating fraud which has already taken place. The Information is not provided to these companies or organisations for marketing purposes
   

If Trident goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your Personal Information collected through our website(s) may be among the assets transferred. A prominent notice will appear on our website(s) for 30 days after any such change in ownership or control of your Personal Information.

Trident is a global organisation and provides a global service. Sharing Information across borders is essential so that you receive the same high quality service wherever you are in the world. As a result, we may, subject to applicable law, transfer Personaland other Information collected in connection with services, to these entities in countries where Information protection standards may differ from those in the country where you reside. By making a reservation, staying at Trident Hotels or using any Trident-branded service, you understand that we may transfer your Personal Information globally, as deemed appropriate.

In most cases, the Information you provide is added to a Trident local or global database. In the course of processing your Information, it may be necessary to transfer your Personal Information to Trident’s affiliates, and/or Third Party Service Providers located in India and throughout the world for the purposes outlined within this Privacy Policy.

Consent is often referred to as an individual's choice to “opt-in” or “opt-out” of Trident's use of Personal Information and is usually obtained by a “check box” or signature confirming the individual understands and agrees to the processing of their Personal Information. At times, express written consent from the individual may be required based on the Information processing activity. Trident receives consent from individuals prior to:

1. Collecting, using or processing their Personal Information, including sensitive Personal Information or sharing the individual's Personal Information with any Third Party. Sensitive Personal Information is data revealing an individual's trade union membership, loyalty programme membership, stay and booking patterns, biometric data, data concerning health or preferences during hotel stays
2. Transferring the individual's Personal Information outside of the individual's country of residence
3. Using or placing web cookies on an individual's computer or other electronic devices

Trident also provides individuals with the right to control their Personal Information, which includes the right to review, modify, erase, restrict, transmit or object to certain uses of their Information.

You may request to review, correct, update, suppress or object to us using or processing Personal Information that you have provided to us while making a reservation through www.tridenthotels.com,  www.tridentprivilege.com, during a stay at one of our hotels or by enjoying any of the other services provided by Trident. You may review, update, correct or delete your Personal Information collected through our websites or services by emailing us at privacy@tridenthotels.com.

If you have privacy concerns regarding access to or the collection of your Personal Information, please contact us at DPO@tridenthotels.com. In your request, please detail the limitations you would like to place on our use of any Personal Information you have provided us. We may require you provide some additional Information in order to fulfil your request.

While the majority of questions and issues related to access or requests can be handled quickly, complex requests may take more research and time. In such cases, issues will be addressed, or you will be contacted regarding the nature of the problem and appropriate next steps, within 30 days.

Please note that we may need to retain certain Information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g. when you make a purchase, reservation or participate in a promotion, you may not be able to change or delete the Personal Information provided until after the completion of said purchase, reservation or promotion). There may also be residual Information that will remain within our databases and other records, which cannot be removed. There may also be certain Information which we are unable to enable you to review, for legal, security or other reasons.

Trident reserves the right to decline access to your Personal Information under certain circumstances. If your Personal Information is not disclosed to you, you will be provided with the reasons for this non-disclosure.

We strive to keep your Personal Information secure and take reasonable effort to ensure that appropriate security and technical controls are implemented to ensure data security. Only selected and authorised employees, business partners, vendors and other Third Party Service Providers may have access to this Information.

Trident ensures that Third Party Service Providers employ industry standard security measures to ensure the security of Information through legally binding Terms and Conditions. However, users of www.tridenthotels.com  or www.tridentprivilege.com  are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to password protected or secure areas of www.tridenthotels.com  or www.tridentprivilege.com. Access to and use of password protected and/or secure areas of www.tridenthotels.com or www.tridentprivilege.com  is restricted to authorised users only. Unauthorised access to such areas is prohibited and may lead to criminal prosecution.

We, and our partners, use various technologies to collect and store Information when you visit www.tridenthotels.com  or www.tridentprivilege.com. This may include using cookies or similar technologies to identify your browser or device. Cookies are pieces of Information stored directly on the computer or mobile device that you are using. Cookies allow us to collect Information such as browser type, email address when you are logged in to your email from the browser you are using, time spent on the online services, pages visited, referring URL, language preferences and other aggregated traffic data. We, and our service providers, use this Information to send emailers to our website visitors whose online behaviours indicate that they may be interested in travelling, to facilitate navigation, to display Information more effectively, to collect statistical Information, to personalise your experience while using the online services and to recognise your computer in order to assist.

Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are using the online services or to send you advertisements and marketing emails. We may also use cookies or other technologies to track responses to our online advertisements and marketing emails. You can configure your browser to refuse cookies, or to warn you before a cookie is placed. If you disable cookies, some parts of our websites may not function properly or at all.

Your Personal Information will be retained in a form which enables Trident to identify the individual for no longer than is necessary for the purposes for which the data was collected and used. Your Personal Information may be retained in certain files and systems for a period of time as required by applicable law and following Trident’s data retention policies in order to comply with such financial or legal requirements, to properly resolve disputes or to troubleshoot problems. If you wish to review or delete your Information, contact us at privacy@tridenthotels.com. We will respond to your request to access or delete your Information within 30 days.

In addition, some types of Information may be stored for an infinite duration due to technical constraints and will be blocked from further processing for purposes which are not mandatory by law or when consent is withdrawn. The Information that you provide may be stored or transferred in our systems or on the systems provided by our Third Parties.

You may request to withdraw consent to Personal Information data processing. You may also review, update, correct or delete Personal Information collected through the website or service by emailing us at privacy@tridenthotels.com. For users below the age of 16, consent should be provided by the holder of parental responsibility of the child.

You may contact our Data Protection Officer directly with all questions and suggestions concerning data protection at DPO@oberoigroup.com.